READING AND WRITING ABOUT TELEVISION

okay, so i was reading chapter 2 of the "world is a text" on how we pay for our television and i didn't know that there were three different ways of how we pay for television.apparently we buy the television sets, then we buy the cable and finally through advertising. i found that to be really interesting, so in other words by advertising a commercial and you sitting there watching it, your paying your time to TV. Advertisers choose which program they want their commercial to be shown on. the producers of the TV shows use elements of literally interpretations to get customers,like using different lenses, where they use someone else's point of view to sell the product, in other words, they create these TV shows and advertisements aiming at certain type of people, by putting themselves in the viewer's shoes, they create what the viewers might be interested in , depending on the age, size, and type.